The turn of the 21st century has seen a new settlement pattern of immigrants bypassing traditional urban gateways and locating to rural spaces instead. Rural immigration thus presents a unique opportunity to advance the vitality of small towns. The purpose of this phenomenological study was to examine the experiences of rural immigrants with community leadership. Findings revealed that rural immigrants experience community leadership as a broad practice of service meant for all members of the community, not just a select few. The experience of community leadership by rural immigrants also involves complexities in representation and challenges in developing immigrant leaders.